Why We Exist
For Public Health
Plant-based eating is associated with less chronic disease, including heart disease, cancers, obesity, type-2 diabetes, demensia, and early death.
For the Planet
Animal farming is a leading contributor to climate change, land & freshwater usage, air & water pollution, and biodiversity loss.
For the Animals
Modern animal farming subjects sentient individuals to lives of stress and deprivation, and frightening premature deaths.
What We Do
Canada is a world leader in pulse production, a key element of a sustainable food system. We work with government to invest in plant foods farming, processing, & innovation.
Plant-based products that replace traditional animal foods deserve fair market access. We defend and promote the rights of plant-based businesses to sell their products.
Climate & Diet
Given the clear link between animal foods and climate change, we lobby government to promote plant-based eating as part of its sustainability strategy.
Research shows consumers respond to informational labels. We push for clear labelling that indicates the health, environmental, and animal welfare impacts of foods.
Governments should lead in serving only environmentally friendly and healthful foods at official functions. We educate leaders on how and why.
Dairy is linked to a wide range of health problems, and has an oversized environmental impact. We work with parents and educators to keep dairy marketing out of schools.
Saturated Fat Tax
We lobby for saturated fat taxes, which policy experts are increasingly proposing to protect our health and environment, and offset significant public costs associated with poor diets.
We work with cities to ensure all municipally licenced facilities have plant-based options. Good food choices should be easy food choices.